I am a practitioner of creating world-class work with provincial resources. 

Currently, I’m the Creative Director of “The Monday Campaigns,” a division of the Grace Communications Foundation. The Monday Campaigns is a global public health non-profit. We’re affiliated with Johns Hopkins, Columbia and Syracuse Universities. Each week, we produce open-source, branded, engaging new content focusing on nutrition, exercise, stress management and tobacco cessation.

As you might expect, non-profit budgets are quite lean. Consequently, our team became highly adept at expanding our reach through Facebook, Twitter, Instagram, TikTok, and YouTube, as well as emails to our health-oriented partners.

I’m a firm believer that a big idea produces bigger results, regardless of budget. Our “Meatless Monday” campaign is a case in point. It advocates skipping meat one day a week for dietary and environmental benefits. With virtually no promotional budget, we cultivated an active network of Meatless Monday organizations in 40 countries and 22 languages.

As the Creative Director, it’s my responsibility to curate the brand voice: in messaging strategy, social media, videos, images, text, website design and every other touchpoint. Fortunately, I’ve worked on everything from global and national TV campaigns (British Airways, 3M, Verizon, General Mills, Proctor and Gamble) to earning an MFA in Design and Technology from the Parsons School of Design.

I always strive to maintain a collegial environment, while encouraging individual growth and the highest quality work.

That said, I’m also always driven by new challenges. My CV is a continual work in progress.

Thanks for checking out my website. And if you like what you see, I’d love to hear from you. 

markpowerdriscoll@gmail.com
917 716 3655